.app Domain Names
Faster. Safer. Better.
Why Are .app Domain Names Important For Lawyers?
Today there are more than 1,200 top level domains ("TLDs") available for registration, including .com, .net, .org, etc. There are several lawyer-related top level domains including .abogado, .associates, .attorney, .law, .lawyer, and .legal.
In 2015, the company paid a record-setting $25+ million for the registry rights to the .app TLD. Google then launched .app at Google I/O '18.
According to Google's Ben McIlwain, .app is
"the world's first entirely secure all HTTPS open top level domain."
Google states "A key benefit of the .app domain is that security is built in—for you and your users. The big difference is that HTTPS is required to connect to all .app websites, helping protect against ad malware and tracking injection by ISPs, in addition to safeguarding against spying on open WiFi networks. Because .app will be the first TLD with enforced security made available for general registration, it’s helping move the web to an HTTPS-everywhere future in a big way."
According to GoDaddy VP Paul Nicks ".app is its biggest new top level domain launch to date in terms of pre-orders at the registrar. Every day of early access has beaten the same day of other new TLD early access periods, and it has more pre-orders than any other domain." More than 250,000 .app domain names were registered in the first month of availability.
Why do attorneys prefer .app domain names? Safety and search marketing advantages.
On October 17, 2018 the American Bar Association Standing Committee on Ethics and Professional Responsibility released Formal Opinion 483; “Lawyers’ Obligations After an Electronic Data Breach or Cyberattack.” This Formal Opinion reaffirms the duty attorneys have to their clients to notify them in the event of a cyberattack or data breach.
The right domain name can reduce cybersecurity risk exposure and generate new client leads for your law firm.